FrictaSolv vs. Microsoft Clarity: Free is not free
Clarity is free because Microsoft is an independent data controller that may profile your visitors for advertising, and its default masking still records names, emails, and search queries. FrictaSolv is a processor under your control, masks all input at capture, and adds what Clarity lacks: real-time alerts, a funnel view, and a conversion-delta "$X at risk this week" dollar metric.
Feature comparison
Feature
FrictaSolv
MS Clarity
Processor under your control (not a data controller)
✓
—
All input masked at capture (no PII)
✓
—
Real-time alerts (Slack/Teams/email)
✓
—
Funnel / drop-off view
✓
—
Form-field analytics
✓
—
Conversion-delta revenue-at-risk metric
✓
—
Full-featured export API
✓
—
Heatmaps
—
✓
Unlimited free sessions
—
✓
Records names/emails by default
No
Yes
Data relationship
Processor
Independent controller
SDK size
< 4 KB
~40+ KB
When to use each
Use FrictaSolv when:
✓You need a processor relationship, not a data controller profiling your users
✓You cannot risk recording names, emails, or search queries
✓You want to be alerted the moment friction spikes, not check manually
✓You need a funnel, form analytics, or a real export API
✓You want a dollar figure for friction, not just heatmaps
Use Microsoft Clarity when:
✓You want unlimited session recordings at no charge and accept the data trade-off
✓You mainly want heatmaps for content placement
✓You have no alerting, funnel, or PII requirements
✓You are comfortable with Microsoft as an independent data controller
Frequently asked questions
Is Microsoft Clarity really free?
It is free of charge, but not free of cost to your users. Microsoft is an independent data controller, not your processor, and per its terms may use your visitors' behavior to build advertising profiles. Your users pay for your free analytics with their data. FrictaSolv is a processor under your control and never sells data.
Does Clarity capture PII?
By default, yes. Clarity masks passwords and card numbers, but still records names, emails, phone numbers, and search queries unless you configure stricter masking. Most installs run the defaults. FrictaSolv masks all input at capture, so there is no PII to leak.
What can FrictaSolv do that Clarity cannot?
Clarity has no alerts (you have to watch manually), no funnel or drop-off view, no form-field analytics, and a near-useless API (roughly 10 calls per day over a 1-3 day window). FrictaSolv gives you real-time Slack/Teams/email alerts, a funnel view, and a conversion-delta revenue-at-risk dollar metric.
Should I argue with Clarity on price?
No, and neither do we. Microsoft subsidizes Clarity, so nobody wins on price. The honest wedge is privacy and capability: you get a processor relationship, no PII, real alerts, and a dollar figure for friction instead of a free tool that profiles your users.
Analytics that works for you, not against your users.
Install in under 2 minutes. Processor, no PII, real alerts, no credit card.